We believe in women who change the world. Women who won't settle for "good enough". Women who want more, and deserve better than painful wires, slipping straps, or ill-fitting cups. That's why we create bras as unique as you are – designed to keep up with your life. Without any compromises.

A Cupped bra is the best bra you've ever worn. Guaranteed. Measuring is quick and easy, right from the comfort of your home. Shipping? Always free. Returns? Simple and free of charge. And if the fit isn’t perfect, we’ll adjust your bra for you, at no extra cost. Oh, and our prices? Radically fair. Because a perfect bra shouldn't be a luxury, but the new standard.

We create timeless, high-quality essentials. Crafted with precision, developed with passion, and built to last. Invisible under clothing, made from buttery soft fabrics, and uncompromisingly comfortable. So comfortable, you won’t want to wear any other bra anymore.

One day, Anna went bra shopping. Four hours later, she still hadn't found a single bra that fit. "You’re too complicated," the sales assistants said. "You have to choose: look good or feel good." But Anna – then leading product development for an award-winning mattress company – refused to accept that. She knew that products could always be engineered to be comfortable, supportive, and ergonomic, all at once. So she decided to create better bras herself, and finally turned it into Cupped, after hundreds of fittings, sleepless nights, and 28 prototypes.