We are very pleased about your interest in our company. Data protection is of particular importance to the management of Cupped Lifewear GmbH. The use of the Internet pages of Cupped Lifewear GmbH is generally possible without providing any personal data. However, if a data subject wishes to use special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Cupped Lifewear GmbH. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights under this privacy policy.
Cupped Lifewear GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. However, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

Definitions
The privacy policy of Cupped Lifewear GmbH is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terms used in advance.
In this privacy policy, we use, among others, the following terms:

a) Personal Data

Personal data refers to any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific factors expressing the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject

A data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

c) Processing

Processing refers to any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of Processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling refers to any form of automated processing of personal data that consists of using such data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or Data Controller
The controller or data controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, whether or not it is a third party. However, authorities that may receive personal data in the framework of a specific investigation mandate under Union or Member State law are not considered recipients.

j) Third Party

A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.

Name and Address of the Data Controller
The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:
Cupped Lifewear GmbH
Berger Strasse 175
60385 Frankfurt am Main
Germany
Phone: 015679547251
Email: info@cupped.de
Website: www.cupped.de

Cookies
The websites of Cupped Lifewear GmbH use cookies. Cookies are text files that are stored and saved on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that allows websites and servers to associate the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain different cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
By using cookies, Cupped Lifewear GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
Cookies allow us to optimize the information and offers on our website in the interest of the user. As mentioned before, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login details each time they visit the website, as this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by adjusting the corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

Collection of General Data and Information
Every time the website of Cupped Lifewear GmbH is accessed by a data subject or an automated system, a set of general data and information is collected. This general data and information are stored in the server’s log files. The collected data may include:

1. The browser types and versions used
2. The operating system used by the accessing system
3. The website from which an accessing system reaches our website (so-called referrer)
4. The subpages accessed via an accessing system on our website
5. The date and time of access to the website
6. An Internet Protocol address (IP address)
7. The Internet service provider of the accessing system
8. Other similar data and information that serve to prevent danger in the event of attacks on our information technology systems

When using this general data and information, Cupped Lifewear GmbH does not draw any conclusions about the data subject. Rather, this information is needed to:

1. Deliver the content of our website correctly
2. Optimize the content of our website and its advertising
3. Ensure the permanent functionality of our information technology systems and the technology of our website
4. Provide law enforcement authorities with the necessary information for prosecution in the event of a cyberattack

Therefore, Cupped Lifewear GmbH evaluates these anonymously collected data and information both statistically and with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

Registration on Our Website
The data subject has the opportunity to register on the website of the data controller by providing personal data. The specific personal data transmitted to the data controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the transfer to one or more processors (e.g., a parcel service provider), who will also use the personal data exclusively for internal purposes attributable to the data controller.
By registering on the website of the data controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date, and the time of registration are also stored. The storage of this data occurs because it is the only way to prevent misuse of our services and, if necessary, to enable investigations into committed offenses. In this respect, the storage of this data is necessary for the security of the data controller. This data is not generally passed on to third parties unless there is a legal obligation to do so or it is necessary for law enforcement.
The registration of the data subject by voluntarily providing personal data enables the data controller to offer the data subject content or services that can only be offered to registered users due to the nature of the matter. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the database of the data controller.
The data controller will provide each data subject with information about what personal data is stored about them upon request. Furthermore, the data controller corrects or deletes personal data at the request or indication of the data subject, provided that no statutory retention obligations prevent this. All employees of the data controller are available as contact persons in this regard.

Subscription to Our Newsletter
Users are given the opportunity to subscribe to the company's newsletter on the website of Cupped Lifewear GmbH. The input mask used for this purpose determines which personal data is transmitted to the data controller when ordering the newsletter.
Cupped Lifewear GmbH regularly informs its customers and business partners about company offers via a newsletter. The company’s newsletter can generally only be received by the data subject if:

• The data subject has a valid email address, and
• The data subject registers for the newsletter

For legal reasons, a confirmation email is sent to the email address entered by a data subject for the first time for newsletter distribution using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address as the data subject has authorized receipt of the newsletter.
When subscribing to the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to understand any potential misuse of the email address of a data subject at a later date and thus serves the legal protection of the data controller.
The personal data collected as part of a newsletter subscription is used exclusively for sending our newsletter. Newsletter subscribers may also be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical conditions. No personal data collected as part of the newsletter service is passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. Consent to the storage of personal data provided for newsletter distribution can be revoked at any time. A corresponding link for revoking consent is included in each newsletter. Additionally, it is also possible to unsubscribe directly on the website of the data controller or by informing the data controller in another way.

Newsletter Tracking
The newsletters of Cupped Lifewear GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and log file analysis. This allows for statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Cupped Lifewear GmbH can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.
Such personal data collected via tracking pixels contained in newsletters is stored and analyzed by the data controller to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects can revoke their separate consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted by Cupped Lifewear GmbH as a revocation.

Routine Deletion and Blocking of Personal Data
The data controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or as required by European directives, regulations, or other legal provisions to which the data controller is subject.
If the storage purpose ceases to apply or a storage period prescribed by the European directives, regulations, or other competent legislation expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

Rights of the Data Subject

a) Right to Confirmation

Every data subject has the right granted by the European legislator to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they may contact an employee of the data controller at any time.

b) Right to Information
Every data subject whose personal data is being processed has the right granted by the European legislator to obtain free information from the data controller at any time regarding the personal data stored about them, as well as a copy of this information. Additionally, the European legislator has granted the data subject the right to receive the following information:

• The purposes of processing
• The categories of personal data being processed
• The recipients or categories of recipients to whom the personal data have been or will be disclosed, particularly in third countries or international organizations
• If possible, the planned duration of storage of personal data, or if this is not possible, the criteria used to determine that duration
• The existence of a right to rectification or deletion of personal data concerning them, or to restrict processing by the data controller, or to object to such processing
• The existence of a right to lodge a complaint with a supervisory authority
• If the personal data was not collected from the data subject: Any available information about the data’s source
• The existence of automated decision-making, including profiling, as per Article 22(1) and (4) of the GDPR, and—at least in these cases—meaningful information about the logic involved as well as the scope and intended impact of such processing on the data subject

c) Right to Rectification

Every data subject has the right granted by the European legislator to request the immediate correction of inaccurate personal data concerning them. Furthermore, the data subject has the right, considering the purposes of processing, to request the completion of incomplete personal data, including by means of a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may contact an employee of the data controller at any time.

d) Right to Deletion (Right to Be Forgotten)
Every data subject has the right granted by the European legislator to request that the data controller delete personal data concerning them immediately if one of the following reasons applies and the processing is not necessary:

• The personal data were collected or otherwise processed for purposes no longer necessary.
• The data subject withdraws their consent on which the processing was based under Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for processing.
• The data subject objects to processing under Article 21(1) GDPR, and there are no overriding legitimate grounds for processing, or the data subject objects under Article 21(2) GDPR.
• The personal data were processed unlawfully.
• The deletion of personal data is required to comply with a legal obligation under Union or Member State law to which the data controller is subject.
• The personal data were collected in relation to the offer of information society services as per Article 8(1) GDPR.

e) Right to Restriction of Processing

Every data subject has the right granted by the European legislator to request that the data controller restrict processing if one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy.
• The processing is unlawful, but the data subject opposes deletion and instead requests restriction of use.
• The controller no longer needs the personal data for processing purposes, but the data subject requires it for the establishment, exercise, or defense of legal claims.
• The data subject has objected to processing under Article 21(1) GDPR, pending verification of whether the controller’s legitimate grounds override those of the data subject.
• If a data subject wishes to exercise this right to restriction of processing, they may contact an employee of Cupped Lifewear GmbH at any time.

f) Right to Data Portability
Every data subject has the right granted by the European legislator to receive the personal data they have provided to a controller in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the original controller, provided that:

• Processing is based on consent under Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, or on a contract under Article 6(1)(b) GDPR.
• Processing is carried out by automated means.

Furthermore, in exercising the right to data portability under Article 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

g) Right to Object
Every data subject has the right granted by the European legislator to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
Cupped Lifewear GmbH will cease processing personal data in the event of an objection, unless compelling legitimate grounds for processing can be demonstrated that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.
If Cupped Lifewear GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time. If an objection is made, personal data will no longer be processed for these purposes.

h) Automated Individual Decision-Making, Including Profiling
Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning them or similarly significantly affects them, unless the decision:

• Is necessary for entering into or performing a contract.
• Is authorized by Union or Member State law and includes safeguards to protect the data subject’s rights.
• Is based on the data subject’s explicit consent.
• If an automated decision is necessary for contract fulfillment or based on explicit consent, Cupped Lifewear GmbH will implement measures to safeguard the data subject’s rights, including the right to human intervention.

i) Right to Withdraw Data Protection Consent
Every data subject has the right granted by the European legislator to withdraw consent for personal data processing at any time.
If a data subject wishes to exercise this right, they may contact an employee of the data controller at any time.

Data Protection for Use of Google AdSense

The data controller has integrated Google AdSense on this website, an online service that enables third-party advertising. Google AdSense selects ads based on website content and user interest, using profiling techniques.
Google AdSense sets cookies and uses tracking pixels to collect personal data, including IP addresses, which may be transmitted to Alphabet Inc. in the U.S. The data subject can prevent cookies through browser settings.
More information on Google AdSense is available at: https://www.google.de/intl/de/adsense/start/.

Privacy Policy on the Use and Application of Google Analytics (with Anonymization Function)

The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analytics service collects data such as the referring website (so-called referrer), which subpages were accessed, how often, and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to conduct a cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The data controller uses the "_gat._anonymizeIp" extension for web analytics through Google Analytics. This extension ensures that Google shortens and anonymizes the IP address of the affected person when the access occurs from a member state of the European Union or from another contracting state of the European Economic Area Agreement.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, compile online reports that show activities on our website, and provide other services related to the use of our website.
Google Analytics sets a cookie on the IT system of the affected person. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the usage of our website. Each time an individual page of this website, operated by the data controller and on which a Google Analytics component has been integrated, is accessed, the internet browser on the IT system of the affected person is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the affected person, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.
Through the cookie, personal information such as the access time, the location from which access was made, and the frequency of visits to our website by the affected person is stored. Each time our website is visited, this personal data, including the IP address of the affected person’s internet connection, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of the internet browser used and thereby permanently objecting to the setting of cookies. Such an adjustment of the internet browser used would also prevent Google from setting a cookie on the IT system of the affected person. Additionally, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the affected person has the possibility to object to and prevent the collection of data generated by Google Analytics related to the use of this website as well as the processing of this data by Google. To do this, the affected person must download and install a browser add-on under the link: https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the IT system of the affected person is deleted, formatted, or reinstalled at a later time, the affected person must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the affected person or another person within their control, there is the option of reinstalling or reactivating the browser add-on.
Further information and Google’s applicable privacy policies can be found at:

• https://www.google.de/intl/de/policies/privacy/
• http://www.google.com/analytics/terms/de.html

Google Analytics is further explained under the following link: https://www.google.com/intl/de_de/analytics/.